Trick question. There’s no global village, although there’s plenty of idiocy about in international communication. You only have to read the news.

Human nature doesn’t vary much around the world, but cultures do and those who fail to grasp this are doomed to waste budgets, undermine brand equity and let misunderstandings escalate into crises.

Those who feel it’s all too complicated are probably missing serious opportunities.

But we’ve been at work in the field since the mid-1970s and our experience is worth tapping into. We can help even small companies get to grips with foreign markets and we can deliver high quality service more or less anywhere through local firms we know and trust.